Yes, I know 'conspicuosity' is not a word, but I think it ought to be; the -ness extention is dull. I was really excited when I first read this Chapter title, but I think that while it is one of the more fun parts it is also this is one of the more boring chapters. I say this because many of the ideas I found in this book shed a new light on things I’d observed but never understood. In contrast, this chapter only tells me what I already knew. Veblen outlines three principles of dress, all of which have to do with 'conspicuosity'.
“Other methods of putting one’s pecuniary standing in evidence serve their end effectually, and other methods are in vogue always and everywhere; but expenditure on dress has this advantage over most other methods, that our apparel is always in evidence and affords an indication of our pecuniary standing to all observers at the first glance. It is also true that admitted expenditure for display is more obviously present, and is, perhaps, more universally practiced in the matter of dress than in any other line of consumption.”