The first time I
saw that chapter title, my brain went ‘Whaaaat?’ Basically he means to say something about ‘nice
people’; the ones who aren’t going to cheat you out of your money or step on
your head as part of their social climb, people who aren't quite so competitive. Strangely, he sees the business of the
industrial world eroding the former system of status, thereby creating an
environment where non-barbaric people can get ahead. According to Veblen, the decay of the
original forms of devout observances and of the class system which demands
personal subservience has allowed the development of ‘alien motives’ which he
labels as charity, social good-fellowship, conviviality, the sense of human
solidarity and sympathy.
While Veblen seems to feel
these attributes are alien to the religious outlook, he recognises they are
part of the modern practice of church-going.
It almost sounds as though he’s saying that society has improved because
churches aren’t so religious but I doubt this can be quite right. It may be that he’s saying the leisure class was
losing its dominance of the religious structures and that religious
organisations were increasingly ‘of the people’.
Another idea that he espouses
is of a ‘non-reverent sense of aesthetic congruity with the environment’
which indirectly shapes people’s thinking along away from the self-centredness of
the earlier regime of status. This ‘aesthetic
congruity’ removes the
"the antagonism of self and not-self which has previously insisted upon the divergence between the self-regarding interest and the interests of the generically human life process. This non-invidious residue of the religious life — the sense of communion with the environment, or with the generic life process — as well as the impulse of charity or of sociability, act in a pervasive way to shape men’s habits of thought for the economic purpose."
Doesn’t Veblen have a marvellous
way of using lots of long words? Imagine
having a conversation with the man…but I digress. Coming at this from a distance, it seems the
short version of Chapter 13 might be that the industrial revolution brought
about a growing middle class, the creation of jobs, etc. This meant the modern world was not quite as ‘dog-eat-dog’
as before and so people could afford to be kinder to one another. However, this being Veblen, we can't do a short version. Also, my
interpretation may be over-simple and some of his observations are too funny to
miss.
Veblen describes the
development of modern society (as of 1899) from the standpoint of the leisure
class and, for them, it's looking fairly disastrous. The usual leisurely pursuits are vanishing: the decline of war, the disappearance
of large game to hunt, the ‘obsolescence of proprietary government, and
the decay of the priestly office’. However,
"Human life must seek expression in one direction if it may not in another; and if the predatory outlet fails, relief is sought elsewhere."
You may or may not be aware
that one of the main activities of very well-to-do people is to engage in ‘charitable
events’. If it's not being a patron of a charity or forming a
foundation, it's throwing a ball or organising a fete. For others its joining the Junior League, the
Masons, the Rotary clubs, volunteering for this or that cause. Veblen
describes these activities as being ‘reversion to a non-invidious temperament’,
something even more likely among leisure class women, being the most protected
from any economic stress.
In his day the charitable organisations were semi-religious and tended to be promoting temperance, prison reform, spreading education or support for pacifism. He also names sewing-clubs, art clubs and even commercial clubs (no idea what that means), all endowed by wealthy individuals or through collections from persons of smaller means. Now, he still maintains that much of this work is primarily to enhance the reputation or their promoters, particularly with the foundation of something like a library or hospital wing with one’s name plastered on the front. That sort of thing is all over theUS ,
but you don’t see it much at all here in Britain , I’ve noticed. There is a big ceremony and PR splash when
the Duke of this or that donates a piece of land or the like, but if there is
any label, it is a smallish plaque or an etched foundation stone, not names
that can be read half a mile away. Be this
as it may, Veblen still maintains there are ‘motives of a non-emulative kind’. The fact that reputability is sought through
charitable works shows that society has shifted a great deal.
In his day the charitable organisations were semi-religious and tended to be promoting temperance, prison reform, spreading education or support for pacifism. He also names sewing-clubs, art clubs and even commercial clubs (no idea what that means), all endowed by wealthy individuals or through collections from persons of smaller means. Now, he still maintains that much of this work is primarily to enhance the reputation or their promoters, particularly with the foundation of something like a library or hospital wing with one’s name plastered on the front. That sort of thing is all over the